The sale is the final stage in a process supported and driven by all entities and economic players, whatever their sector, size or organization. It is the culmination of a great deal of upstream work, enabling everyone to express their expertise in their field. Sales must therefore be as straightforward as possible, after the design, production and communication phases. For many reasons, certain channels lend themselves perfectly to this: social networks, and LinkedIn in particular for BtoB, are a good illustration of this, and we’ll see why and how.
Social networks: an open door to your prospects and customers
The digitalization of society and commerce is shortening distances, speeding up exchanges and facilitating sales. At a time when e-commerce is doing better than ever, and when it seems inconceivable that there will be a backlash in favor of physical sales in the future, it’s clear that this evolution is having a beneficial effect.
It even facilitates lead generation, the essential first step to making a sale. Social networks are platforms that bring together all the conditions and tools needed to find, access and exchange with potential customers, and to offer them products and services.
They are a unique place that brings together the different profiles that make up the targets of those who want to sell: thus, social networks, each with its own particularities, offer direct access to a market. LinkedIn is positioned for professionals, i.e. for companies and freelancers who want to get closer to other companies: considerlinkedin prospecting is a must.
How prospecting on LinkedIn works
Looking for future customers, getting qualified leads, gathering contacts: it all takes thought and time. But much of what it takes to get there on the path to business can be automated, and LinkedIn is no exception.
In fact, as well as being the ideal place for BtoB prospecting, as almost all professionals find their way there, this cutting-edge digital tool can be set up and exploited in a major way. It can be used to generate and supervise highly targeted prospecting campaigns within the user’s database.
Indeed, powerful tools will be added to LinkedIn to add marketing functionalities and enable those who wish to do so to obtain the data needed for high-performance automatic campaigns. All this, effortlessly and at lower cost.
The automation of messages sent on LinkedIn will make it possible to establish conversations to achieve milestones and track the progress of different leads towards sales. Artificial intelligence functionalities will also accompany users at almost every stage to maximize campaign results and improve conversions, with more sales and turnover at the end of the day.
All that remains is to be present, visible and active on this professional social network to get into the right frame of mind and make a difference in terms of prospecting and sales. It’s a way of saving time so you can devote more time to your customers, building loyalty and constantly improving your offering. Get started quickly by creating and optimizing your Linkedin profile today.