PPC Agency Service Packages – What Can You Expect for Your Money?
If you’re like most business owners, you want to find the most cost-effective way to get the most return on your investment.
When it comes to PPC advertising, that means finding the right agency and service package that can help you reach your goals without spending more than you need to.
In this post, we’ll break down what you can expect from PPC agencies. By understanding about PPC agency services, you can pick the one that’s best for your business needs and budget. So let’s get started!
What are PPC Agencies?
PPC agencies are companies that specialise in creating, managing, and optimising pay-per-click (PPC) campaigns. In other words, they’re the experts in making sure your ads are seen by the right people at the right time so you can get the most out of your PPC budget.
ppc consultant typically offer a range of services, from setting up your initial campaign to ongoing management and optimisation. Some even offer additional services like conversion rate optimisation (CRO) or web design and development.
What to Expect from PPC Agencies
Now that you know a little bit more about what PPC agencies are, let’s take a look at what you can expect from them in terms of services and pricing.
PPC Agency Services
Most PPC agencies offer a range of services, from setting up your campaign to ongoing management and optimisation. Here’s a look at some of the most common services you can expect:
Campaign Management Setup
Campaign Management Setup is usually the starting point for most PPC agencies. This service includes everything from keyword research to creating your ad copy and setting up your campaign in Google Ads or another PPC platform.
Native Advertising
Native Advertising is a type of online advertising that blends in with the surrounding content. It can be used on a variety of platforms, including social media and news sites. It’s a great way to get your message in front of potential customers without being too intrusive.
PPC Audit Services
PPC Audit Services are perfect for businesses that already have an active PPC campaign but want to make sure it’s performing as well as it could be. During a PPC audit, an agency will review your existing campaign and make recommendations for improvements.
Search Ads
Search Ads are the most common type of PPC ad. They appear at the top of search engine results pages (SERPs) when someone searches for a keyword that’s relevant to your business. This type of ad is a great way to get in front of potential customers who are already interested in what you have to offer.
Local Services Ads
Local Services Ads (LSAs) are a type of PPC ad that’s specifically designed for businesses that offer local services, like plumbing or homecleaning. These ads appear at the top of SERPs when someone searches for a service in their area.
Social Media Advertising
Social Media Advertising is a type of PPC advertising that appears on social media sites like Facebook, Twitter, and LinkedIn. It’s a great way to reach potential customers where they already are – on their favorite social media sites.
How It Usually Works
Initial Setup
This is where the agency will help you set up your initial PPC campaign, including keyword research, ad creation, and campaign structure.
Ongoing Management
Once your campaign is up and running, the agency will provide ongoing management to ensure it stays on track. This may include tasks like bid management, ad testing, and negative keyword research.
Optimisation
The agency will continuously optimise your campaign to help you improve your results over time. This may involve A/B testing ads, tweaking bids and budgets, and adding new keywords.
Reporting
You’ll receive regular reports from the agency so you can track your campaign’s performance and see how it’s impacting your business.
Pricing for PPC Agency Services
The cost of PPC agency services will vary depending on the size and scope of your campaign, as well as the services you need. Typically, pricing is based on a monthly retainer, although some agencies may charge by the hour or project.
To get an idea of what you can expect to pay for PPC agency services, here are a few examples:
- Small Business: For a small business with a limited budget and a simple campaign, you can expect to pay around £350 per month.
- Medium Business: For a medium-sized business with a more complex campaign, you can expect to pay around £500-£1,00 per month.
- Large Business: For a large business with a very complex campaign, you can expect to be charged a percentage based on spend.
PPC Management Pricing Models
The three most common pricing models for PPC management are:
1. Monthly Retainer
This is the most common type of pricing for PPC management services. With this model, you’ll pay a monthly fee to the agency in exchange for their services. The fee will vary depending on the size and scope of your campaign.
2. Hourly
With this pricing model, you’ll pay the agency for their time, regardless of whether or not your campaign is successful. This type of pricing can be risky, as it’s not performance-based.
3. Percentage of Spend
With this pricing model, you’ll pay the agency a percentage of your total ad spend. This is a common pricing model for large businesses with very complex campaigns.
The Bottom Line
PPC agency services can be a great way to get help with your online advertising. The cost will vary depending on the size and scope of your campaign, as well as the services you need. Be sure to shop around and compare pricing before you choose an agency.
